In conjunction with the Milan-Cortina Winter Olympics, the Mediobanca Research Area has presented a report on the winter sports industry, analysed at global, European and Italian level, discussing both production map and sector specializations, and focusing in particular on ski equipment which is the main segment. The financial highlights of the 55 largest multinationals and the 86 leading Italian Sports & Outdoors firms are analysed in comparison with those of the Winter Sports operators (30 Italian firms). The report is completed by an analysis of the winter sports manufacturing chain and of the Olympic disciplines which they serve.